ABOUT

Our Story
Cole Mercantile was born from a deep love for the Carson Valley, the Sierra Nevada, and life in and around Lake Tahoe. For me, this isn’t just a place on the map — it’s home. I moved to the Carson Valley when I was 18 years old and for the last 28 years, this has been the landscape where I raised my four children, built my life, and found inspiration in the outdoors.

The Brand
Cole Mercantile represents more than just hats and printables — it’s about carrying the spirit of the Sierra with you. Each piece reflects a connection to mountain living, Tahoe adventures, and the community roots that shaped me. Whether our logo on our leather patch hats inspired by the rugged peaks or a printable checklist designed for camping trips and Tahoe adventures, everything we create is tied to this region and the lifestyle it inspires.

What We Value

• Community Roots: Proudly based in Gardnerville, Nevada, our Cole.NV line represents the hometown spirit and Nevada pride we carry.

• Mountain Lifestyle: From hiking and fishing to campfires under the stars, our products reflect the beauty of outdoor living.

• Authenticity: Each design is inspired by real places, moments, and memories of life in the Carson Valley and Tahoe Basin.

Why Cole?
Cole Mercantile was created to celebrate what I love most — the outdoors, the people, and the experiences that come from living in a place as wild and beautiful as Nevada. My hope is that when you wear one of our hats or use one of our adventure guides, you feel a piece of that same connection: grounded, adventurous, and proud of where you come from.

Welcome to Cole Mercantile. I’m glad you’re here.